Smoking on an airplane
now seems unbelievable
Smoking
on an airplane
now seems
unbelievable
Wearing a fur coat,
unthinkable
Wearing
a fur coat,
unthinkable
Soon,
so many things
we consider normal
will become unacceptable
Our professionnal environment will be no exception.
Whether by personal choice today, or by legal obligation tomorrow, we will have to change our working habits and our production models.
The materials we use today will cease to exist tomorrow, because they will no longer be economically viable or simply because they will be rejected by consumers.
We will miss many things from our present and past lives, simply because they were easier, quicker and cheaper.
Considering ourselve as locally and internationally involved players, we have a duty to anticipate all these changes.
We cannot afford to look at a collapsing model and wait for others to find solutions for us.
We need to think globally, from our suppliers to our customers, and vice versa.
For a long time now at marcal, the decisions we make about new products follow the same path as the one we take in our private lives.
We try. We develop new alternatives. Alternatives that are not simply respectful of the environment, but alternatives through which nature itself becomes the source of our materials.
This basic idea has given rise to the concept of
“signalétique-mimétique", or how nature and sign system can develop in harmony.
Would you put fish waste
on the walls
of your building?
Would you put
fish waste
on the walls
of your building?
Probably not.
That's why almomar© looks more like marble and sand, two materials that match with today's building interiors and constructions.
Probably not.
That's why almomar© looks more like marble and sand, two materials that match with today's building interiors and constructions.
However, the material it's made from comes from everything the fishing industry doesn't use and is forced to throw away, such as fish scales and mollusc shells.
This material is collected in french ports along the Atlantic coast, mainly in the Basque country.
It was this material that gave birth to the almomar© signage range, our desire to create an innovative and accessible line of pictograms.
Pine resin
isn't just there
to stain your car
Pine resin
isn't just there
to stain your car
When we created silvater©, we did so with the beneficial properties of pine forests in mind.
The shade of their branches cools our summers, their roots fix the land and limit desertification, and they form a natural barrier against the wind.
The processing of conifers in the wood and paper industry often destroys these intrinsic qualities of the forest as an ecosystem.
Once we realised that pine resin could be a renewable material, we didn't hesitate to use it as the visible face of our silvater© product.
With an appearance similar to the way nature etches travertine, or that which lichens leave on stone, this material, which comes from pine trees in the Landes region, respects the forest as a whole.
A new suit
for linen
A new suit
for linen
With linua©, we have discovered for the first time that plant fibres can move from fashion to architecture.
The range is based on an eco-designed material made from flax and hemp fibres in a corn starch matrix.
The core of the product is a classic natural product: cork.
And the information window: 100% recycled PMMA
But the real question is what brings linua© to life?
Without the material it's made from, it would be something else, and probably wouldn't be.
And we hope that this signage solution will never go out of fashion.
